Alyssa Guerra

Through articles, newsletters, and social media posts, Marketing Content Editor Alyssa Guerra provides risk management education to wellness professionals nationwide. A Gonzaga University alumna with a Bachelor of Arts in English and minors in Spanish and journalism, Alyssa's passion for communication enables her to write engaging and clear content across mediums. A former "Harry Potter" fan club president, she is a fervent reader and podcast listener who also enjoys exploring Utah with her husband and their corgi.

Seated male client gets a clarifying face mask as part of today’s luxury men's grooming trends and premium beard grooming services.

Beyond the Beard: The Luxury Men’s Grooming Trends of 2025 Every Barber Should Know

By Alyssa Guerra / May 12, 2025

Would you pay hundreds of dollars for luxury men’s grooming? Perhaps not. But would you be open to earning hundreds of dollars from a single visit, if it means offering luxury barbershop services? Now we’re talking. Around the world, premium barber services are fusing sophisticated, clean, classic aesthetics with spa-like care. Beyond the simple cut…

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Cosmetology students gather around a teacher demonstrating how to apply product on a model’s face, likely skincare specialist courses or a class for continuing education for estheticians.

Stay Sharp, Stay Certified: Why Continuing Education for Estheticians Is a Must

By Alyssa Guerra / April 28, 2025

How many people see continuing education for estheticians as a burden, or simply a means to an end? For those who live in states with licensing requirements, continuing education units (CEUs) might be the thing you “get over with” to renew your license. They’re a chore—another box to tick off. If you live somewhere without…

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Nail technician’s client dips their finger into pink nail powder, likely having already taken steps to prevent side effects of dip powder nails using surrounding tools (nail file, cuticle trimmer, bottles) safely.

Side Effects of Dip Powder Nails: Tips and Tricks for Client Safety

By Alyssa Guerra / April 21, 2025

In 2019, a woman in North Carolina visited her local nail salon and requested a dip powder manicure. Days later, her nail beds were swollen, bleeding, and oozing pus. Her nail technician had accidentally cut one of her fingers while filing—then proceeded to dip that same finger into the powder. A doctor later diagnosed her…

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Person who seems to experience a hair splinter uses tweezers to remove the hair splinters from their finger.

What are hair splinters? How can barbers, hairstylists, and pet groomers avoid them?

By Alyssa Guerra / April 7, 2025

When you do hair for a living, there are a few obvious occupational hazards you’re trying to prevent. You or your clients could slip, trip, or fall. There’s contact dermatitis in hairdressing and repetitive strain injuries in barbershops. Folks may sue your hair salon for complaints like cuts, infections, and burns.  Considering all the ways…

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Hands of two people looking through polish colors, each of them demonstrating popular nail trends and popular nail styles you can get from professional nail care.

Popular Nail Trends vs. Safety: Delivering the Latest Manicure Trends While Combating Risk

By Alyssa Guerra / March 24, 2025

From Ariana Grande’s classic French nail to Anok Yai’s subtle glimmer, the 2025 Oscars saw no shortage of popular nail trends. But it’s Cynthia Erivo’s mani masterpiece that continues to haunt us (in the best possible way). Featuring intricate, hand-drawn, 3-D clocks, chains, and jewels in mesmerizing golds and emeralds, nail artist Mycah Dior transformed…

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Man lies calmly on an acupuncture table while needles are inserted into his face.

Acupuncture Gone Wrong: 7 Acupuncture Mistakes That Strike a Nerve

By Alyssa Guerra / March 10, 2025

After 10 years of neck, shoulder, and upper back pain, a woman sought the benefits of acupuncture. She’d already received numerous treatments with this acupuncturist in the past.  This treatment, however, didn’t feel quite right. She experienced shooting pain during the acupuncture treatment from one needle. Her practitioner moved the needle and provided a heat…

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Woman with foil in her hair staring in the mirror with a shocked expression, like she didn’t know you could get hair damage from dyeing it.

“Can I get hair damage from dyeing it?” How to Prepare Clients for the Side Effects of Hair Dye

By Alyssa Guerra / February 17, 2025

“I’ve never colored my hair before. Can I get hair damage from dyeing it? What side effects of hair dye should I be aware of?”  “Does dye ruin your hair forever?” “Does dying your hair cause hair loss or make it thinner?” “Can hair dye cause cancer?” First-time coloring clients are bound to have concerns.…

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Beauty specialist holding a phone and matcha stares into the distance with thought bubbles floating around her with a shampoo bottle, injury, and accusation—all representing salon and spa insurance coverage concerns.

What salon and spa insurance does a beauty business need? Three Types of Insurance Needed in a Salon

By Alyssa Guerra / February 10, 2025

In 2018, a nail technician accidentally cut a client’s toe while performing a pedicure.  The client thought it was a typical infection that would heal without medical intervention. It didn’t. Instead, it became infected, Arielle Tschinkel wrote for Shape. Still, she decided to wait it out.  After a few weeks of waiting, she went to…

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A plate of vegetables, eggs, tomatoes, and seasoning, demonstrating the eating habits of someone who has received good nutritional guidance and advice from a nutritionist.

3 Ways to Avoid Giving Bad Nutritional Guidance

By Alyssa Guerra / February 3, 2025

You know that good nutritional guidance is key to healthy living.  With food (and information about food) being so abundantly available in the United States, one might assume that Americans eat nutritious diets. And, yes, statistics like lower stroke mortality and higher rates of cancer screening in America stand out from peer countries, Health Policy…

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