Alyssa Cink

Through articles, newsletters, and social media posts, Marketing Content Editor Alyssa Cink provides risk management education to wellness professionals nationwide. A Gonzaga University alumna with a Bachelor of Arts in English and minors in Spanish and journalism, Alyssa's passion for communication enables her to write engaging and clear content across mediums. A former "Harry Potter" fan club president, she is a fervent reader and podcast listener who also enjoys exploring Utah with her corgi.

Hands of two people looking through polish colors, each of them demonstrating popular nail trends and popular nail styles you can get from professional nail care.

Popular Nail Trends vs. Safety: Delivering the Latest Manicure Trends While Combating Risk

By Alyssa Cink / March 24, 2025

From Ariana Grande’s classic French nail to Anok Yai’s subtle glimmer, the 2025 Oscars saw no shortage of popular nail trends. But it’s Cynthia Erivo’s mani masterpiece that continues to haunt us (in the best possible way). Featuring intricate, hand-drawn, 3-D clocks, chains, and jewels in mesmerizing golds and emeralds, nail artist Mycah Dior transformed…

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Woman with foil in her hair staring in the mirror with a shocked expression, like she didn’t know you could get hair damage from dyeing it.

“Can I get hair damage from dyeing it?” How to Prepare Clients for the Side Effects of Hair Dye

By Alyssa Cink / February 17, 2025

“I’ve never colored my hair before. Can I get hair damage from dyeing it? What side effects of hair dye should I be aware of?”  “Does dye ruin your hair forever?” “Does dying your hair cause hair loss or make it thinner?” “Can hair dye cause cancer?” First-time coloring clients are bound to have concerns.…

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Beauty specialist holding a phone and matcha stares into the distance with thought bubbles floating around her with a shampoo bottle, injury, and accusation—all representing salon and spa insurance coverage concerns.

What salon and spa insurance does a beauty business need? Three Types of Insurance Needed in a Salon

By Alyssa Cink / February 10, 2025

In 2018, a nail technician accidentally cut a client’s toe while performing a pedicure.  The client thought it was a typical infection that would heal without medical intervention. It didn’t. Instead, it became infected, Arielle Tschinkel wrote for Shape. Still, she decided to wait it out.  After a few weeks of waiting, she went to…

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A plate of vegetables, eggs, tomatoes, and seasoning, demonstrating the eating habits of someone who has received good nutritional guidance and advice from a nutritionist.

3 Ways to Avoid Giving Bad Nutritional Guidance

By Alyssa Cink / February 3, 2025

You know that good nutritional guidance is key to healthy living.  With food (and information about food) being so abundantly available in the United States, one might assume that Americans eat nutritious diets. And, yes, statistics like lower stroke mortality and higher rates of cancer screening in America stand out from peer countries, Health Policy…

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Basic esthetician or master esthetician wears gloves while performing extractions on a client, demonstrating master esthetician requirements for cleanliness.

What’s the difference between estheticians and master estheticians?

By Alyssa Cink / January 27, 2025

A young man books a consultation to address his chronic acne. As you open your mouth to discuss goals and potential solutions, he starts listing a dozen treatments he insists will kick his closed comedones to the curb: Trichloroacetic acid (TCA) peels. Microdermabrasion. Intense Pulsed Light (IPL) therapy. Radiofrequency (RF). Lymphatic drainage massages. Unfortunately, his…

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Massage client wearing a robe with a towel around her hair makes a disgusted facial expression while plugging her nose. She’s wondering how to remove bad smells because her massage therapist did not use the best-smelling massage oils.

No Bad Odors: How to Remove Bad Smells and Find the Best-Smelling Massage Oils and Candles

By Alyssa Cink / December 30, 2024

In the wellness world, smells mean a lot. That’s why many massage therapists are hard pressed about finding the best-smelling massage oil (or determining how to remove smells clients don’t like). Scientists asked 225 individuals from nine diverse cultures—like hunter-gatherers and urban-dwellers—what they thought about 10 unique scents. Most agreed that vanillin, the main component…

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Barber or hairstylist holds scissors and a comb over a long section of their client’s red hair, possibly becoming the hairdresser who cut hair too short.

“My hairdresser cut my hair too short!” How Hairdressers Handle Cutting Too Much Hair Off

By Alyssa Cink / December 16, 2024

“My hairdresser cut my hair too short!” “Does anyone know what to do with a bad haircut that’s too short?” “Any advice on how to fix a too-short haircut?” If you’ve never accidentally cut hair too short, you don’t know the gut-wrenching, heart-sinking feeling. But many of your clients have experienced this before. Like one…

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Three bottles of dark-colored nail polish tipped over and spilled onto a white surface, alluding to hazardous chemicals found in nail salon products and ingredients in nail polish.

Dangerous Chemicals in Nail Salons: Safety Precautions for Nail Salon Workers Exposed to Toxic Chemicals

By Alyssa Cink / December 2, 2024

Birth defects. Nervous system damage. Cancer. Eye, skin, and throat irritation. Allergies. Asthma. Dermatitis. What do these potential risk factors have in common? They’re all possible harms that could stem from exposure to dangerous chemicals in nail salons.  Meanwhile, employment in the nail industry is on the rise. With the U.S. Bureau of Labor Statistics…

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A massage therapist smiles at a client getting a massage for the first time. She takes notes on paper and chats with the first-time massage client about how to make the massage client more comfortable.

5 Ways to Make First-Time Massage Clients More Comfortable

By Alyssa Cink / November 18, 2024

First-time massage clients are a big deal. That first massage appointment is your chance to make a lasting impression. Getting a massage for the first time should be the kind of experience your new massage clients rave about. Make it a positive experience, and they’ll likely become repeat customers and refer you to their friends.…

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