Alyssa Guerra
Through articles, newsletters, and social media posts, Marketing Content Editor Alyssa Guerra provides risk management education to wellness professionals nationwide. A Gonzaga University alumna with a Bachelor of Arts in English and minors in Spanish and journalism, Alyssa's passion for communication enables her to write engaging and clear content across mediums. A former "Harry Potter" fan club president, she is a fervent reader and podcast listener who also enjoys exploring Utah with her husband and their corgi.
Estheticians, here’s how to avoid over-exfoliating and address over-exfoliation damage.
Today’s skincare market is fueled by a “more is more” culture. Skincare brands, influencers, and wannabe-viral routine videos layer on the maximalism pressure almost as thick as their products. Your clients see “10-step routines” and “shelfies” that put flashy acids first and skin barriers dead last. Knowing this, it’s easy to see why over-exfoliation damage…
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How to Introduce a New Service Without Compromising Your Brand Identity
In business and in your personal life, stagnancy is not an option. If you aren’t planning for growth, you’re planning for failure. As American actress Lauren Bacall famously said, “Standing still is the fastest way of moving backwards in a rapidly changing world.” At the same time, customers fell in love with your business for…
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Wellness Meets Luxury: How to Create Luxury Customer Experiences Without Exorbitant Expenses
Whether you run a salon, spa, or other wellness business, your clients crave luxury customer experiences. As Sharpay said in High School Musical 2, “I need a little fabulous. Is that so wrong?” Will clients really pay more for a better experience? According to a PwC study, 73 percent of consumers reported that experiences have…
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How to Streamline Your Beauty Salon’s Appointment-Scheduling Software
Convenience is key for today’s consumers. And it all starts with your beauty salon’s appointment-scheduling software. If you aren’t committed to a seamless appointment-booking process, your beauty business just might fall behind. Wondering how to schedule appointments with clients in a way that builds bridges instead of barriers? Let’s discuss why seamless booking experiences are…
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Sustainable Business Practices for Salons and Barbers: A Guide to Eco-Friendly Choices
According to Deloitte Global’s 2025 survey, 65 percent of Gen Zs and 63 percent of millennials are willing to pay more for eco-friendly, sustainable products and services. These consumers are going green by prioritizing purchases that reduce unnecessary waste and support nature and water conservation, PwC’s 2024 Voice of the Consumer Survey found. And they’re…
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Hairstylists and Frivolous Lawsuits: What does it mean for a lawsuit to be frivolous?
A slip of the scissors, a poorly mopped floor, a botched hair dye job from an equally botched intake process—rookie and veteran hairstylists alike know that mistakes happen. When the error is legit, you gotta own it. (And your insurance coverage can lend a hand.) But other times, accusations of errors and injuries are not…
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Don’t Spiral: When Not to File an Insurance Claim
Knowing when or when not to file an insurance claim is easier in some cases than others. Get into a fender bender during heavy traffic? You know to call your auto insurance company. Have a grease fire break out while cooking brunch for the family, damaging your stove, range hood, upper cabinets, and walls? You…
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Top Esthetician Consultation Questions Preventing Claims and Building Relationships
Esthetician consultations are the cornerstone of good service. Asking the right esthetician consultation questions can elevate a client’s experience from copy-paste to personal. Moreover, they’re your risk management vanguard against gnarly side effects and complications. Why is the first consultation important for estheticians? How does understanding a client’s medical history help limit your liability? How…
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Managing Client Expectations: What Nail Enhancements Can (and Can’t) Do
A fresh mani can do wonders for a person’s self-esteem. It can make you feel like a new person—a superhero, ready to overcome any challenge with that “new nails” confidence. But just because you feel like you can do anything, doesn’t mean your nails actually can do anything. You know that. Your clients? Not always.…
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