Alyssa Guerra
Through articles, newsletters, and social media posts, Marketing Content Editor Alyssa Guerra provides risk management education to wellness professionals nationwide. A Gonzaga University alumna with a Bachelor of Arts in English and minors in Spanish and journalism, Alyssa's passion for communication enables her to write engaging and clear content across mediums. A former "Harry Potter" fan club president, she is a fervent reader and podcast listener who also enjoys exploring Utah with her husband and their corgi.
Managing Client Expectations: What Nail Enhancements Can (and Can’t) Do
A fresh mani can do wonders for a person’s self-esteem. It can make you feel like a new person—a superhero, ready to overcome any challenge with that “new nails” confidence. But just because you feel like you can do anything, doesn’t mean your nails actually can do anything. You know that. Your clients? Not always.…
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Beyond the Beard: The Luxury Men’s Grooming Trends of 2025 Every Barber Should Know
Would you pay hundreds of dollars for luxury men’s grooming? Perhaps not. But would you be open to earning hundreds of dollars from a single visit, if it means offering luxury barbershop services? Now we’re talking. Around the world, premium barber services are fusing sophisticated, clean, classic aesthetics with spa-like care. Beyond the simple cut…
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Stay Sharp, Stay Certified: Why Continuing Education for Estheticians Is a Must
How many people see continuing education for estheticians as a burden, or simply a means to an end? For those who live in states with licensing requirements, continuing education units (CEUs) might be the thing you “get over with” to renew your license. They’re a chore—another box to tick off. If you live somewhere without…
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Side Effects of Dip Powder Nails: Tips and Tricks for Client Safety
In 2019, a woman in North Carolina visited her local nail salon and requested a dip powder manicure. Days later, her nail beds were swollen, bleeding, and oozing pus. Her nail technician had accidentally cut one of her fingers while filing—then proceeded to dip that same finger into the powder. A doctor later diagnosed her…
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What are hair splinters? How can barbers, hairstylists, and pet groomers avoid them?
When you do hair for a living, there are a few obvious occupational hazards you’re trying to prevent. You or your clients could slip, trip, or fall. There’s contact dermatitis in hairdressing and repetitive strain injuries in barbershops. Folks may sue your hair salon for complaints like cuts, infections, and burns. Considering all the ways…
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Popular Nail Trends vs. Safety: Delivering the Latest Manicure Trends While Combating Risk
From Ariana Grande’s classic French nail to Anok Yai’s subtle glimmer, the 2025 Oscars saw no shortage of popular nail trends. But it’s Cynthia Erivo’s mani masterpiece that continues to haunt us (in the best possible way). Featuring intricate, hand-drawn, 3-D clocks, chains, and jewels in mesmerizing golds and emeralds, nail artist Mycah Dior transformed…
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Acupuncture Gone Wrong: 7 Acupuncture Mistakes That Strike a Nerve
After 10 years of neck, shoulder, and upper back pain, a woman sought the benefits of acupuncture. She’d already received numerous treatments with this acupuncturist in the past. This treatment, however, didn’t feel quite right. She experienced shooting pain during the acupuncture treatment from one needle. Her practitioner moved the needle and provided a heat…
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“Can I get hair damage from dyeing it?” How to Prepare Clients for the Side Effects of Hair Dye
“I’ve never colored my hair before. Can I get hair damage from dyeing it? What side effects of hair dye should I be aware of?” “Does dye ruin your hair forever?” “Does dying your hair cause hair loss or make it thinner?” “Can hair dye cause cancer?” First-time coloring clients are bound to have concerns.…
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What salon and spa insurance does a beauty business need? Three Types of Insurance Needed in a Salon
In 2018, a nail technician accidentally cut a client’s toe while performing a pedicure. The client thought it was a typical infection that would heal without medical intervention. It didn’t. Instead, it became infected, Arielle Tschinkel wrote for Shape. Still, she decided to wait it out. After a few weeks of waiting, she went to…
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