Alyssa Cink

Through articles, newsletters, and social media posts, Marketing Content Editor Alyssa Cink provides risk management education to wellness professionals nationwide. A Gonzaga University alumna with a Bachelor of Arts in English and minors in Spanish and journalism, Alyssa's passion for communication enables her to write engaging and clear content across mediums. A former "Harry Potter" fan club president, she is a fervent reader and podcast listener who also enjoys exploring Utah with her corgi.

A hairstylist smiles at a woman holding hair products in a salon, likely one the client purchased after receiving hair stylist product recommendations.

Hair Stylist Product Recommendations: Avoiding Hair Care Trial and Error

By Alyssa Cink / August 12, 2024

As a hairstylist or barber, you know that healthy, confidence-boosting hair doesn’t just come from the hair salon. To keep cuts and colors in top condition, your clients have to put in some work at home, too. Without the right hair products, tools, and maintenance routines, those bouncy curls and glossy locks can revert right…

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Essential oil diffuser displayed in a wellness spa next to bottles of essential oils, a bowl of dried plants, and a washcloth. Massage aromatherapy services like this one should address health claims regarding essential oils to prevent accidents.

Aromatherapy Safety and Massages: How do you set expectations with a client (and keep them safe) with aromatherapy services?

By Alyssa Cink / August 5, 2024

If alternative medicine is your jam, then you’ve probably offered aromatherapy services or used them, yourself. With a global market of $8.6 billion in 2023 and an estimated 8.7 percent growth by 2030, the massage and wellness industries see profound demand for essential oils. But with this spiking demand comes an equal need for aromatherapy…

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Image of a home nail salon setup, featuring a nail tech brushing their client’s nails with nail polish bottles, candles, and a couch off to the side. Nail tech displays professionalism needed for a nail studio at home.

At-home Nail Salon Requirements and Risks

By Alyssa Cink / July 22, 2024

Since 2020, the work-from-home life has become more feasible and desirable than ever before. According to data from the Pew Research Center, more than one in five Americans will work remotely by the year 2025. It’s no surprise, then, that nail technicians desire the same opportunities with nail studios at home. Self-employment, control over your…

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Close-up of a man’s face while receiving a barber straight razor shave around his beard.

Barber Straight Razor Shaves: How Barbers Smooth Things Over With Close Razor Shaves

By Alyssa Cink / July 15, 2024

An art form and a daily chore, shaving can be a real pain—literally. To maintain a clean, stubble-free mug, you’ll probably need to shave every day or two. But more frequent shaving can leave the skin raw and irritated.  For clients wanting consistent shaves, a barber straight razor shave could be the best solution since…

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Esthetician or aesthetician wearing a clear plastic face mask puts paper on client’s face to perform a skin specialist procedure.

Esthetician vs Aesthetician: What’s the difference?

By Alyssa Cink / June 25, 2024

If you’ve ever embarked on a skincare specialist journey, then Google’s probably thrown you for the esthetician vs aesthetician loop at some point. Or maybe you just finished all your training and never considered the difference between aestheticians and estheticians—only to see the “aesthetician” title on your diploma when you swore your program was for…

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Orange background featuring an array of barber tools and equipment, such as clippers, spare blades, shears, trimmers, and a brush. The tools are neat and organized, showing proper hair clippers maintenance, how to clean barber clippers, and how to sterilize hair clippers and other tools.

Barber Tools and Equipment Maintenance: How to Clean and Care for Barber Clippers, Shears, and Trimmers

By Alyssa Cink / June 3, 2024

Hair clippers maintenance and barber cleaning supplies may not seem like topics for a barber to “mullet” over. Undoubtedly, learning how to sterilize hair clippers is barber etiquette 101. New barbers learn how to trim hair, and they learn how to properly clean clippers and other tools. Claims from dirty barber clippers don’t happen that…

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Contemporary art collage featuring a conceptual image of a male hand holding a pencil while hovering over layered pieces of paper. It visualizes the need for clients to sign your hair and makeup artist service agreement so they can agree to your makeup artist terms and conditions.

Hair and Makeup Artist Service Agreement: 3 Things to Include

By Alyssa Cink / March 25, 2024

Why are hair and makeup artist service agreements important?  In nearly every service industry, providers establish terms that protect themselves and their clients in worst case scenarios. You encounter them often as a consumer—when you’re joining a new gym or sending your kid to a new daycare, for example. In a conflict, the purpose of…

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Barber cuts a man’s hair in a dark, ominous space, as if remedying barber shop complaints.

7 Tips for Handling Hairdresser and Barber Shop Complaints

By Alyssa Cink / February 26, 2024

Name a stylist who’s gone their entire career without a single hairdresser complaint or barber shop complaint. It’s tricky—perhaps even impossible. People can be challenging to deal with, especially when it comes to something as personal and identity-forming as their hair. More than half of women in the United States report that a good hair…

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Man at a spa gets a facial from an esthetician, who hopefully practices infection control techniques by cleaning the brush in hand after every client’s face mask.

Esthetician Infection Control 101

By Alyssa Cink / February 19, 2024

Infection control techniques are key to an esthetician’s practice. They go together like sunscreen and anti-aging, like moisturizers and dry winters, like acne and extractions, like—Sorry, we lost ourselves for a second there. You get the idea. Estheticians like yourself are passionate about clean practices that promote healthy, vibrant, and confident clients. Newer beauty specialists,…

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