Beyond the Beard: The Luxury Men’s Grooming Trends of 2025 Every Barber Should Know

Would you pay hundreds of dollars for luxury men’s grooming?

Perhaps not. But would you be open to earning hundreds of dollars from a single visit, if it means offering luxury barbershop services? Now we’re talking.

Around the world, premium barber services are fusing sophisticated, clean, classic aesthetics with spa-like care. Beyond the simple cut and trim many clients are used to, men’s grooming trends are restoring the lost art of men’s pampering with high-touch services, high-quality products, and elevated wellness experiences.

How big is the men’s grooming market becoming? What are the current trends with men’s luxury facial grooming? How important is personalization in offering luxury grooming services? And why is insurance a valuable investment for your luxury men’s grooming business? Read on to find out.

How big is the men’s grooming market becoming?

According to Global Growth Insights, the men’s grooming market was worth over $48 billion in 2024. By 2033, forecasts expect this same market to exceed $86 billion. One of the leading drivers: booming interest in men’s selfcare products. 

Influencers like esthetician Jeff Mendoza are using their platforms to spread awareness about the equal importance of men’s skin and hair health. (“I just use Dove soap” folks, this post is for you.) Meanwhile, men’s cleansers, balms, sunscreens, grooming kits, and grooming tools have evolved to target the rising demand for men’s grooming routines, Global Growth Insights explains. 

The data backs it up. In their analysis of 42 major companies, Research and Markets expected men’s skincare to grow from $16.9 billion in 2024 to $23 billion in 2030, a growth of 5.2 percent CAGR (compound annual growth rate). The luxury men’s grooming market is exploding, along with its underlying message: Clear skin and a sharp beard aren’t just grooming goals — they’re marks of modern masculinity.

So, what are the current trends with men’s facial grooming? 

Top Luxury Men’s Grooming Trends of 2025

Here’s what the men’s grooming trends of 2025 could have in store for you.

Full-Service, Spa-Like Services

Haircuts and shaves are popular for a reason. But today’s luxury barbershops are broadening their scope to offer every kind of pampering and relaxation a man could want, all in one convenient locale. 

Let’s look at the chain Hammer & Nails. As a self-labeled “full-service grooming lounge,” they’re inviting clients to “unthink everything you know about men’s grooming.” They aren’t marketing services; they’re marketing premium barber experiences.

“The Hammer & Nails experience will help you understand the importance of total man care,” their website says. “One of our Artists will whisk you away to a relaxing environment curated with men in mind. Each of our services offers different experiences, but the bottom line is always about relaxation and unplugging.”

According to sources like Manhor, a men’s salon, and Ring My Barber, an appointment booking software, today’s luxury men’s grooming services are embracing:

• Facials.
• Advanced treatments like LED light therapy and microdermabrasion.
• Holistic wellness, like aromatherapy and massages.
• Manicures and pedicures.
• Hot towel shaves.
• Deep conditioning treatments.
• Beard sculpting.

Sophisticated Spaces

It isn’t just the services that make luxury barbershops stand out. It’s the spaces, too.

Some modern barbershops have evolved into high-end grooming lounges where the premium atmosphere carries equal weight. They value quality craftsmanship, designing spaces that balance relaxation with sophistication. Some go a step further by offering cocktail bars and whiskey tastings, Manhor writes , or after hours activities like workshops, charity events, and open mic nights, Associated Barber College writes.

Personalized Solutions

A core tenant of luxury men’s grooming: personalization.

Your affluent clients don’t want run-of-the mill solutions. They want hands-on, personalized service, with more intentional interactions, Paul Kirvan and Rahul Awati write for TechTarget. It’s called high-touch customer service, and it bodes well for premium barbers whose clients are willing to pay a bit extra.

How important is personalization in offering luxury grooming services?

Consumers who can afford luxury brands and services want to stand out, Abdul M. writes for Medium. They invest in luxury grooming not for basic self-care, but to project status and success, he says. Moreover, these clients find value in bespoke services and solutions that feel as unique and exclusive as they want to appear.

Toward this end, luxury barbershops seek opportunities to lend a personal touch. They might tailor their beard styling to the client’s features, or recommend customized products based on their skin type or hair concerns. That’s where technology can help.

Advanced Technology

As we look to the future of luxury men’s grooming trends, prepare to embrace technology more than ever. 

Supreme Trimmer, a brand that melds grooming with cutting-edge tech, describes trimmers powered by AI, facial recognition software that provides tailored skincare recommendations, and virtual reality tools that let you “try on” beard and hairstyles before committing. With digital tools analyzing hair texture and growth patterns, scalp health, and skin conditions, luxury barbers can better customize their services to their clients’ needs, the Barbering Academy says. 

Although a powerful tool, emerging technology like AI raises valid concerns about data privacy and ethical business use. Learn how to adopt AI tools for wellness while carefully managing your risk.

Sustainable Services

If setting trends in your barbershop market is a high priority, advanced tools could be a natural next step for your business. But what’s an even more natural men’s grooming industry trend to hop on? Nature, of course.

According to PwC’s 2024 Voice of the Consumer Survey, global consumers are willing to spend around 9.7 percent more on sustainable goods, despite increasingly high costs of living.

Appealing to this demand for sustainable goods and services, some luxury men’s grooming have introduced eco-friendly offerings like:

• Cruelty-free, vegan, or plant-based products.
• Refillable, plastic-free, recyclable, or biodegradable materials.
• Steam-based cleansing to reduce water waste.
• Energy-efficient barbering tools.

How to Integrate Luxury Services Into Your Barbershop

Depending on your expertise, the additional services and amenities you offer, and your location, your luxury barbershop might charge $50-800 for a single service, the StyleSeat beauty blog estimates. But to keep up with today’s men’s grooming trends, you’ll first have to invest some work and money.

You may need to research your local market to determine interest in luxury men’s grooming services. You’ll want a fine-tuned marketing strategy that communicates your mission and expertise. Use social media to showcase your unique barbering spaces. Highlight the “Ooo” and “Ahh”-worthy technology your clients won’t see anywhere else. Your messaging should convey the luxury value and talent you want consumers to pay for.

Additionally, premium barbershops follow a multimodal health and wellness business model. You may need to hire additional staff and obtain additional licenses or certifications to offer broader services. Refer to your state’s licensing department to ensure your compliance. 

Insurance: Not Just a Barbershop Trend

The top trends for barbershops are constantly evolving. And yet, there’s one investment that never goes out of style: insurance coverage. 

With more expensive services come more expensive barbershop complaints. Whether you’re a barber, an esthetician, a massage therapist, or whatever combination your luxury barbershop requires, WellnessPro is luxury insurance (without the luxury price tag). Affordable and easy to customize, our barbers’ and hairstylists’ insurance allows you to bundle all your professional modalities for the price of one. 

Get peace of mind against your industry’s common claims in just 15 minutes. Fill out our free app here.