Stephanie Jaynes
Marketing Director Stephanie Jaynes simplifies complex insurance and legal concepts to help wellness professionals protect their livelihood and avoid unnecessary risk. Stephanie received her Bachelor of Arts from Mills College with a major in creative writing and a minor in journalism. She has also earned her Certified Insurance Counselor (CIC) designation from The National Alliance for Insurance Education & Research. Outside of work, Stephanie enjoys trying new recipes and taking walks with her husband and sons.
Sharpening Your Shears: How Continuing Education for Hairstylists Keeps You a Cut Above
Modern life is ever-changing. By the time parents learn what “slay” means, their Gen Z tweens have moved onto saying “no cap fr fr.” The haircare industry is no different. With new information on hair porosity, pH levels, and protein-moisture balance coming in hot, the emerging science of hair care is dramatically evolving the way…
Polish Your Safety Game: The Ultimate Guide to Nail Polish Disposal and How to Store Acetone Safely
As a nail tech, the only time you want to hear the word “toxic” is when you’re listening to Britney Spears’ iconic track. But the truth is, you’re surrounded by chemicals that can be dangerous. From formaldehyde to toluene, benzene to methacrylates, nail products are ripe with ingredients that can pose health risks. That’s why…
Pampering Meets Personalization: The Power of Customized Facial Treatments
Customized. Made-to-order. Tailor-made. These are the types of experiences your customers are craving. How can you imbue personalization into your esthetician or cosmetology practice? Look no further than custom facials. What is a customized facial? A customized facial is a treatment tailored to each client’s unique skin type, condition, and goals. It involves hand-picked products,…
From One-and-Done to Evangelist: Client Retention Strategies for Salons, Spas, and Professionals
A new client shows up for their first appointment. You perform the services they requested, excited about growing your client and feeling like you made a good impression. But they don’t rebook. You can’t make a living on one-and-done customers. You need repeat customers. But just how can customer retention strategies benefit your business? And…
Booth Renter and Salon Owner Responsibilities: Who’s Liable and When?
While taking a quick trip to the bathroom between services, your client slips and falls, fracturing their ankle. They’re not the type to chalk it up to clumsiness or bad luck. Instead, they want to point fingers, and the first person they point to is you. Who’s to blame? Who’s at fault? And who’s responsible…
Snip the Rent, Not Your Profits: Mastering the Booth and Salon Suite Lease Agreement
For the past eight months, Tasha has been renting a chair at a trendy salon downtown. She loves the location, she loves the other stylists in the surrounding booths, and she adores the clients that have come to her in the new space. What she doesn’t love about her booth and salon suite lease agreement:…
Beauty and the Balance Sheet: Sole Proprietorship Accounting Tips for Glampreneurs
Accounting isn’t as fun as facials or fresh fades, but it doesn’t have to be a headache. Here are four sole proprietorship accounting hacks for salon and spa bosses like you. Accounting Tips for Small Business Owners 1. Don’t mix lipstick and ledger lines. They tell you not to mix business and pleasure while dating.…
From Application to Aftercare: Reducing the Risks and Side Effects of Hair Extensions for You and Your Clients
Christmas week, a woman reached out to hairstylist Rachel Bynum, saying her extensions were hurting her and begging the stylist to take a look. What Bynum found wasn’t pretty. “I said, ‘Listen, I need you to take these out right now. Even if you don’t book with me, these do not need to stay in…
Wellness Meets the Algorithm: How AI Tools for Wellness Can Elevate Your Brand
Ayurveda practitioner Varum Jairath of Purely Yours is bolstering his business with less guesswork and more wellness net-work. “At the heart of Purely Yours is Ayush AI, our virtual Ayurveda assistant that blends centuries of healing wisdom with modern technology. This tool is powered by a vast database of over 15,000 documented consultations and classical…