Stephanie Jaynes
Marketing Director Stephanie Jaynes simplifies complex insurance and legal concepts to help wellness professionals protect their livelihood and avoid unnecessary risk. Stephanie received her Bachelor of Arts from Mills College with a major in creative writing and a minor in journalism. She has also earned her Certified Insurance Counselor (CIC) designation from The National Alliance for Insurance Education & Research. Outside of work, Stephanie enjoys trying new recipes and taking walks with her husband and sons.
Snip the Rent, Not Your Profits: Mastering the Booth and Salon Suite Lease Agreement
For the past eight months, Tasha has been renting a chair at a trendy salon downtown. She loves the location, she loves the other stylists in the surrounding booths, and she adores the clients that have come to her in the new space. What she doesn’t love about her booth and salon suite lease agreement:…
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Beauty and the Balance Sheet: Sole Proprietorship Accounting Tips for Glampreneurs
Accounting isn’t as fun as facials or fresh fades, but it doesn’t have to be a headache. Here are four sole proprietorship accounting hacks for salon and spa bosses like you. Accounting Tips for Small Business Owners 1. Don’t mix lipstick and ledger lines. They tell you not to mix business and pleasure while dating.…
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From Application to Aftercare: Reducing the Risks and Side Effects of Hair Extensions for You and Your Clients
Christmas week, a woman reached out to hairstylist Rachel Bynum, saying her extensions were hurting her and begging the stylist to take a look. What Bynum found wasn’t pretty. “I said, ‘Listen, I need you to take these out right now. Even if you don’t book with me, these do not need to stay in…
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Wellness Meets the Algorithm: How AI Tools for Wellness Can Elevate Your Brand
Ayurveda practitioner Varum Jairath of Purely Yours is bolstering his business with less guesswork and more wellness net-work. “At the heart of Purely Yours is Ayush AI, our virtual Ayurveda assistant that blends centuries of healing wisdom with modern technology. This tool is powered by a vast database of over 15,000 documented consultations and classical…
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How to Start a One-Stop Health and Wellness Business
People love a one-stop shop. They frequent big-box stores to buy their groceries, electronics, clothing, and home goods. They order everything from birthday gifts to toilet paper from Amazon. And even when they aren’t shopping at a quintessentially full-service retailer like Walmart, they’re having a more all-in-one experience at their specialty stores. (Who hasn’t bought…
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How to Market a Beauty Salon: 6 Steps to Better Beauty Industry Marketing
Sabrina has been running her salon for five years. She’s making money, has some loyal clients, and loves her day-to-day work. But Sabrina wants her beauty business to grow. Problem is, she’s not sure how to make it happen. She’s a beauty professional—not a marketer. With so many avenues for beauty industry marketing, it’s hard…
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Your Scope as an Esthetician vs Dermatologist: When should I refer my esthetician clients to a dermatologist?
Another day, another new client with large and persistent blackheads. At first, their esthetician wasn’t worried because the blackheads were so easy to extract. But then things got weird. “There were so many [blackheads]. So much stuff came out of them, and it smelled really gross,” the esthetician shared on Reddit. “At one point, I…
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Massage Intake Forms: What They Are and Why You Need Them
A new client arrives for a massage. They say they’re looking to relax after a stressful few weeks. You ask them to complete your massage intake form, and they are reluctant. With an eye roll, they take the clipboard and fill it out. Upon skimming the paperwork, you discover they had a major surgery recently.…
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Are my products covered under product liability insurance coverage? 6 FAQs
Gentle instrumental music plays and the subtle aroma of lavender fills the air as a massage therapist gives a new client a relaxing massage. With a few pumps of massage oil from her custom glass bottle (embossed with her logo, of course), the therapist kneads, glides, and stretches her client’s tension away. As the client…
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