Stephanie Jaynes
Marketing Director Stephanie Jaynes simplifies complex insurance and legal concepts to help wellness professionals protect their livelihood and avoid unnecessary risk. Stephanie received her Bachelor of Arts from Mills College with a major in creative writing and a minor in journalism. She has also earned her Certified Insurance Counselor (CIC) designation from The National Alliance for Insurance Education & Research. Outside of work, Stephanie enjoys trying new recipes and taking walks with her husband and sons.
How to Start a One-Stop Health and Wellness Business
People love a one-stop shop. They frequent big-box stores to buy their groceries, electronics, clothing, and home goods. They order everything from birthday gifts to toilet paper from Amazon. And even when they aren’t shopping at a quintessentially full-service retailer like Walmart, they’re having a more all-in-one experience at their specialty stores. (Who hasn’t bought…
How to Market a Beauty Salon: 6 Steps to Better Beauty Industry Marketing
Sabrina has been running her salon for five years. She’s making money, has some loyal clients, and loves her day-to-day work. But Sabrina wants her beauty business to grow. Problem is, she’s not sure how to make it happen. She’s a beauty professional—not a marketer. With so many avenues for beauty industry marketing, it’s hard…
Your Scope as an Esthetician vs Dermatologist: When should I refer my esthetician clients to a dermatologist?
Another day, another new client with large and persistent blackheads. At first, their esthetician wasn’t worried because the blackheads were so easy to extract. But then things got weird. “There were so many [blackheads]. So much stuff came out of them, and it smelled really gross,” the esthetician shared on Reddit. “At one point, I…
Massage Intake Forms: What They Are and Why You Need Them
A new client arrives for a massage. They say they’re looking to relax after a stressful few weeks. You ask them to complete your massage intake form, and they are reluctant. With an eye roll, they take the clipboard and fill it out. Upon skimming the paperwork, you discover they had a major surgery recently.…
Are my products covered under product liability insurance coverage? 6 FAQs
Gentle instrumental music plays and the subtle aroma of lavender fills the air as a massage therapist gives a new client a relaxing massage. With a few pumps of massage oil from her custom glass bottle (embossed with her logo, of course), the therapist kneads, glides, and stretches her client’s tension away. As the client…
What kind of insurance does an esthetician need? Your Guide to Insurance and Benefits
Why do estheticians need insurance? Imagine this: Your client says they’re down to cleanse their skin morning and night. But they’ll skip the moisturizer since their skin is oily enough. You can initiate your eye roll now. In the world of beauty business operations, insurance is just as essential to your business as moisturizing is…
How does social media create unrealistic hair expectations? And what can you do?
Vibrant, bouncy, voluminous curls. Natural and carefree with a touch of elegance. That’s how @stephanied1519’s inspo pic looked. Those were her hair expectations. But how did she look after her salon visit? “I LOOK LIKE A BOY 😭” Cue the sad Titanic flute music. In a viral TikTok video with over 4 million views, Stephanie…
What are the hardest dogs to groom?
If you’re a dog groomer, chances are you’re a dog lover. From tail wags to slobbery smooches, floppy ears and boopable noses, these furry friends are irresistibly sweet, cute, and loyal. But even the best canine companions can be difficult to groom. In this article, we discuss reasons why dogs can be tricky to groom,…
To small talk or not? How to Get Better at Small Talk at Work
To small talk or not to small talk? That is the question among introverted beauty professionals wondering how to get better at small talk at work. “Introverted / socially anxious nail techs: How do you deal with the small talk with your clients—especially new ones?” posted one Reddit user entering the industry. “I’m really worried…